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Runtastic app8/20/2023 ![]() You can see Lotta’s entire speech where she discusses this A/B experiment and others that have helped Runtastic become one of the leading fitness apps in the world. Lotta Weigeldt, Monetization Manager, Runtastic Having that mandatory step earlier almost always worked better. “If you have a hypothesis or a belief about how your app is going to work best, you should still try to test it. What works successfully for one userbase, might not work equally as well for another. Segment your data to observe differences in country, operating system, and other demographic data to observe trends. User reviews were an influencing factor for Runtastic’s Android userbase, but they did not motivate Runtastic’s iOS users. Based on the results of this test, Runtastic only updated their Android paywall screen. The user review variant produced a 44% increase in paid subscriptions for Android users and no significant change for iOS users. The original variant featured a promotional statement, while the test variant included a real user review along with a 5-star rating. Runtastic launched a Dynamic Variable A/B test for their Android and iOS apps. Users are more likely to subscribe if they are shown a user review on the paywall, as opposed to a promotional statement. Runtastic wanted to A/B test and improve the conversion rate of users reaching their paywall. In-app membership upgrades for freemium users are a core part of Runtastic’s monetization strategy. Using Apptimize, the app has boosted the conversion rate by 44%. Runtastic has over 95 million registered users. ![]() Training plans provide coaching & inspiration for fitness goals, incl.Runtastic has a portfolio of over 15 health and fitness apps which combine traditional fitness models with mobile technology. You can also choose an expert training plan to help you reach your goals. You'll get further exercise data analysis, coaching & comparisons with friends! These benefits keep you motivated while striving to reach fat burning, cardio training or overall health & wellness goals. Save workouts to & join our online fitness community. * Android Wear Integration: Control your Runtastic app with Android Wear Get Runtastic for iOS Get Runtastic for Android 6. Runtastic gives you a good amount of stats but makes you pay for things like training plans and routes with Premium (9.99/month or 35.99/year), which other apps offer for free. * Integrate Runtastic activities to your MyFitnessPal account & to Google Fit To end the run, I had to slide my finger across the screen, which was honestly kind of difficult with sweaty fingers. Conveniently synchronize activities from your Garmin Forerunner, Fenix, GPS-enabled Vivo or Edge bike computer with your Runtastic account. * Garmin Connect: Easily connect your Runtastic account to your Garmin Connect directly in the app. * Share activities on Google+, Facebook, Twitter, WhatsApp & via email * Geotagging: Take pictures during your workout and see them on the map on * Running Leaderboard: See who’s run the furthest this/last week or this month * Shoe Tracking: Keep track of the mileage on your running shoes so you know when it’s time to retire your shoes and get a new pair Set your fitness goals today & we’ll be your running distance tracker * Yearly Running Goal: Set a running goal & we will keep you on track to reach it with your running apps. * Manual entry of workouts: Add treadmill, spinning, weight lifting workouts & more * Enjoy music with Google Play Music, Spotify, Pandora, SoundCloud & more, directly within the Runtastic app (available on Android 4.4 and above) * Customize your dashboard with your preferred training statistics * LIVE Tracking & Cheering: Show your friends where you are & get motivated by their cheers * Real Voice Coach: Audio feedback based on your personal preferences * Colored Traces: Colors indicate training changes, incl. * Interval run training, coaching and dynamic split (km/mi) tables * Challenge a Run: Compete against yourself by challenging past activity results * Routes: Create, browse & find routes worldwide and save them to your Android phone * Auto Pause: Session is paused automatically when you stop moving ![]() Additionally, you will be a part of a global fitness community for extra motivation and tips and tricks from professional coaches to help you reach your fitness goals. On top of tracking your fitness activities, the Runtastic Running & Fitness app provides you with many more features to improve your fitness and ensure you’re enjoying your workout. Plus it’s fully optimized for Android Wear. Ready to get in shape? Get started with the Runtastic GPS Running & Fitness PRO app and start tracking your fitness activities (distance, time, speed, elevation, calories burned & more) - such as running, jogging, biking & walking using GPS.
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